Email Marketing

Shares of email marketing, email marketing

In the actions of email marketing, companies use email or e-mail as a means of marketing to communicate quickly, economically and contact all customers and prospects. One of the power advantages of the best interactive media and direct marketing is emailing. In addition to many other benefits, and because it is inexpensive, it is not difficult to get a good result for the investment, or ROI (Return Over Investment) in our marketing campaign

Email marketing and its advantages

Companies that perform actions periodically, like e-mailing targeted customers or potential clients either through a newsletter, electronic newsletter, or business emails, gain comparative advantages over those companies that do this same by mail, postal mailing.

Here are some of the advantages of e-mailing compared with other techniques:

The speed of preparation and e-mails sent to hundreds, thousands or tens of thousands of customers or potential customers. An E-mailing campaign is designed, prepared and sent in within 48 hours. This same action performed by postal mailing usually takes up at least 15 days.

This advantage allows, for example, companies that use it to launch "last minute deals" when checking for example that will be in-stock, or a week before the end of the month, when they see that they will not reach monthly sales objectives ...

The email message is personalized to each recipient, and may include specific information for each recipient in the email itself, such as name, client code, the service is offered.... For example, an insurance company included in every email, and name of each recipient, information about different insurance, life insurance, home, car ... depending on the socioeconomic profile of the customer.

Shares of e-mail marketing allow keep a tight check on the results of our marketing campaign. Contrary to what happens to the mailing by post, where we do not know if the letter has been delivered or not, the mail servers show whether each recipient has received or not that email message, if you have entered our website, and even if you purchased our product or service.

The cost of emailing is usually much higher than other marketing, thanks in part to economics that is sending e-mail. Therefore, one of the principal means of achieving your mission of marketing with results.