The Importance of Caring for the Indoor Air Quality

In recent years research has increased around the indoor air quality in offices and workplaces. We spent about 90% of our time indoors and the Agency for Environmental Protection Agency (EPA) estimates that indoor air often can be 2 to 5 times more polluted than the outside and sometimes even 100 times. This pollution contributes to sick building syndrome and related illness such as legionnaire's disease, asthma, frequent headaches, etc.. 

This is particularly true in workplaces where a bad indoor air quality invariably leads to a decreased productivity due to problems of comfort, and absenteeism due to illness. The causes that lead to a poor air quality are many and each person reacts differently to contaminants depending on their sensitivity. From any point of view half clean and healthy indoor environment is essential for the well-being.

To improve the quality, first one has to detect the source of contaminants. This is done through questionnaires, detailed inspections and air sampling using the latest and best equipment to precision instruments designed specifically to investigate and monitor air quality, measuring and analyzing a number of parameters:

Biological pollutants:

Tests will be done indoor and outdoor air to determine the total count of spores and hyphae (filaments of cells that make up the body of the fungus), viable and nonviable, identifying them by their gender. Also looking for particles in general between 1 and 10 microns, such as pollen, insect fragments and fibrous particles. Another test that can be done is the cultivation of fungi and bacteria, which if required, other than gender identifies the species. Then the samples are sent to accredited labs and highly specialized environmental services and microbiological testing indoor air quality. They offer reliable and detailed results.

Temperature and Humidity:

Careful measurement of temperature is an important parameter related to the welfare and comfort. Relevant also is the measurement of relative humidity, as if out of the recommended contributes to the development and growth of fungi and mold, causing respiratory problems and allergies in people who breathe and thrive in that environment.

CO2:

A high presence of CO2 can point to a lack of oxygen which can lead to lethargy, drowsiness, tiredness, fatigue and the accumulation of body odor. Measuring the carbon dioxide level allows us to estimate the rate of ventilation of the building and comply with Standard 62, Ventilation for Acceptable Indoor Air Quality ASHRAE.

When conducting an inspection at a business to hand over a report that includes data collected and protocols with recommendations to remedy the problems encountered. This report is of high importance to the building administrator or the board of directors or other committees responsible for the operation and safety of the building can take appropriate action.

Email Marketing

Shares of email marketing, email marketing

In the actions of email marketing, companies use email or e-mail as a means of marketing to communicate quickly, economically and contact all customers and prospects. One of the power advantages of the best interactive media and direct marketing is emailing. In addition to many other benefits, and because it is inexpensive, it is not difficult to get a good result for the investment, or ROI (Return Over Investment) in our marketing campaign

Email marketing and its advantages

Companies that perform actions periodically, like e-mailing targeted customers or potential clients either through a newsletter, electronic newsletter, or business emails, gain comparative advantages over those companies that do this same by mail, postal mailing.

Here are some of the advantages of e-mailing compared with other techniques:

The speed of preparation and e-mails sent to hundreds, thousands or tens of thousands of customers or potential customers. An E-mailing campaign is designed, prepared and sent in within 48 hours. This same action performed by postal mailing usually takes up at least 15 days.

This advantage allows, for example, companies that use it to launch "last minute deals" when checking for example that will be in-stock, or a week before the end of the month, when they see that they will not reach monthly sales objectives ...

The email message is personalized to each recipient, and may include specific information for each recipient in the email itself, such as name, client code, the service is offered.... For example, an insurance company included in every email, and name of each recipient, information about different insurance, life insurance, home, car ... depending on the socioeconomic profile of the customer.

Shares of e-mail marketing allow keep a tight check on the results of our marketing campaign. Contrary to what happens to the mailing by post, where we do not know if the letter has been delivered or not, the mail servers show whether each recipient has received or not that email message, if you have entered our website, and even if you purchased our product or service.

The cost of emailing is usually much higher than other marketing, thanks in part to economics that is sending e-mail. Therefore, one of the principal means of achieving your mission of marketing with results.

Customer Relationships in Services Marketing

Services are essentially intangible. It is often not possible to taste, feel, see, hear or smell before buying. You can search in advance opinions and attitudes, a repeat purchase may rest on previous experience, the customer can give you something tangible to represent the service, but ultimately the purchase of a service is the acquisition of something above intangible. It follows that the intangible is the definitive characteristics that distinguishes products and services intangibility means both palpable and mental. These two aspects explain some of the features that separate marketing of the product of service or e-marketing services.

Many companies fail to understand their customers precisely because their approach to customer relationships is wrong. When companies focus on new customers easily fall into the trap of short-term promotions, price discounts or flashy ads that attract customers but not enough to bring them back. This is because these types of promotions are to attract customers but do not create image or positioning.

On the other hand, when companies begin to understand customers over time, with increasing depth, and are better prepared to respond to changing needs and expectations. However it should be noted that companies should also focus on existing customers, because their company is too focused on the needs and requirements of new customers, you may lose existing customers because it no longer meets your needs.

The construction relationship with the customer was not previously a priority. Today, with the advent of more informed customers, more educated and more demanding, this is a demanding process also in the care of executives of companies. Now that technology allows customers to initiate and conduct their own transactions, a mechanism virtually no boundaries, no limits and no barriers. The balance of power has shifted to the customer.

The processes of management customer relationship should help the company to acquire, hold and cultivate long-term, profitable customer target.

Success in business today is based on building long term relationships with their customers. Hence, the current business focuses on customer satisfaction, customer loyalty and management of customer relationships. Recognize the importance of customer relationships is not enough. It's really convenient to measure the strength of these relationships, especially when implementing marketing strategies into business to business commerce.